Loopario Strengthens Leadership Team: Daniel Hubrich Appointed New Chief Revenue Officer

Dortmund-based tech company Loopario (formerly Logistikbude) has appointed experienced sales executive Daniel Hubrich as its first Chief Revenue Officer (CRO), a newly created position. Effective October 1, he is responsible for building the sales organization and further scaling the company as part of its international expansion.

“Throughout his career, Daniel has repeatedly demonstrated how to successfully establish young companies in the market. This is exactly the experience we need now to write the next chapter of our growth,” says Dr. Philipp Hüning, Co-Founder and CEO of Loopario.

Hubrich brings extensive experience in scaling B2B software companies. Most recently, he served as Senior Vice President of Sales at security awareness company SoSafe. Before that, he held several positions at app provider Staffbase, including Head of Sales DACH and Vice President of Sales DACH.

High Market Potential and Strong Company Culture

Loopario has developed a Load Carrier Management System (LCMS), a software solution for the digital management of load carriers such as pallets, containers and stillages – a field in which many companies still rely on handwritten pallet slips, Excel spreadsheets and email communication to manage their processes. Hubrich sees significant untapped potential in this market, which remains largely under-digitized: “Load carrier management is something many companies have not paid enough attention to so far. That’s exactly what motivates me: With the LCMS, we have the opportunity to establish an entirely new product category in this industry, similar to what providers have done in the HR or ERP space,” says Hubrich.

In addition to the growth potential, the company culture was also a decisive factor for Hubrich: “I wasn‘t just looking for a new career opportunity. It was equally important to join a team of people I genuinely enjoy working with. From the very beginning, I could feel how passionate everyone at Loopario is about what they do,” he explains.

Focus on People and Markets

As the company continues to expand across several locations, Hubrich’s focus over the coming months will be to establish the internal structures needed to support this growth and to strategically expand the sales team. To help mid-sized companies digitize their load carrier processes, Loopario will also place greater emphasis on raising awareness of the topic: Content formats and webinars will help make load carrier management more visible and highlight its untapped potential. Hubrich’s overarching goal is to further strengthen Loopario’s position in the European market while also expanding internationally.

Photo caption:  

Daniel Hubrich.jpg: As of October 1, Daniel Hubrich is the new Chief Revenue Officer at Dortmund-based tech company Loopario. (Photo: Loopario)

‍

‍